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The Project
Lizzy Lizzy presents:
the archetypes
lizzy lizzy
director
Set within Lizzy Lizzy’s world, multiple versions of Liz embody distinct Jungian archetypes, collectively exploring confidence, self-belief, and community as fashion becomes a shared language of personal identity and belonging.
Stills
Trailer

Behind the Scenes

Approach
Approach
In many ways, my personal journey in creative expression mirrors the broader experience of artists navigating the tension between self-doubt and self-belief. Drawing from these shared moments - both within community and in quiet introspection - we sought to create a world that reflects how creativity allows us to move beyond fear and toward possibility.
Developed in close collaboration with Liz, the creator of Lizzy Lizzy, and shot in Liz’s studio, the project blends Jungian archetypes with fashion to construct a realm where thoughtfulness and style coexist. Confidence and self-belief sit at the center of the narrative, with community as a foundational pillar. The characters embody the diverse community that loves and embraces Lizzy Lizzy, capturing joy, love, camaraderie, and, above all, self-belief.
Credits
The Credits
Cast: @faleneubert @veronica_santos_ruiz @wild_kasha @leahhlavinia @lizzylizzystudio
Client: lizzy lizzy
Director/Producer: @thekellymckay
Writer: @cathepburnwrite
Executive Producer: @lizzylizzystudio
Director of Photography: @ashton___green
Editor and Colorist: @v.candela.mz
Wardrobe Designer: @lizzylizzystudio
Set Designer: @schroiff3000
Music Composer: @mayflxwer
Hair and Makeup Artists: @nomoretaupe @thepiscesbitch
1st Assistant Camera: @abhishek_kolge
Title Design: @am.paz_
BTS Photographer: @davidmarnuse
Production Assistant: @vvroobel
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